Industry Data

 

Industry Data:

The magazine industry is set to reach $149.65 billion worldwide in 2025 and this demonstrates how much of a global popularity it is. More specifically in the UK, the magazine industry was worth £647 million in 2023 and despite this large sum, it had fell 6.5% from 2022 due to a general decline in print sales for magazines as well as newspapers. There are currently 2225 businesses and ~28,800 employees in the UK magazine publishing industry and this demonstrates how jobs are still available and the job market for magazine publishing is not closed. According to YouGov UK, the most popular magazine in the UK is National Geographic and this could suggest that the audience in this location like escapism which is a theme heavily present in this magazine. When looking at style, the most popular style magazine in the UK is Good Housekeeping which contains lots of information about female fashion and lifestyles. When looking closer at style magazine GQ launched in 1931 under a different name, we can see they publish around 10 issues a year and in 2022 they had a circulation of around 85000 copies in Britain. In 2022, company Conde Nast conducted a study and found that GQs revenue from advertising decreased from £211.8 million to £200.5 million however revenue from consumers and other sources rose from £42.3 million to £44.2 million.